Typical Micro-SaaS Multiples
For businesses between $100k and $1M ARR, buyers focus on stability and ease of ownership:
- 2x–4x ARR for profitable, low-complexity tools with low churn.
- 1.5x–3x ARR if revenue is tied to one channel or founder-only support.
- 4x–6x SDE when margins and documentation are strong.
What Buyers Love
- Simple onboarding with low support tickets.
- Diverse customer base (no logo above 10%).
- Clear pricing page with annual options.
- Automated billing, backups, and monitoring.
Common Risks
- Dependence on a single API or platform policy.
- Founder-coded stack with no documentation.
- Seasonal revenue swings without reserves.
- Limited growth channels beyond word of mouth.
Quick Upgrades
- Add usage-based add-ons to lift ARPU.
- Publish a public roadmap and changelog.
- Ship better onboarding (checklists, videos, templates).
- Share monthly KPI updates with prospective buyers.
Docs to Have Ready
- MRR/ARR trends with churn, expansion, and downgrades.
- Support load per 100 customers and staffing plan.
- Server costs and uptime logs.
- Marketing funnel by channel with CAC and payback.