Professional SaaS Business Valuation
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Get an accurate, data-driven valuation of your SaaS business with our comprehensive evaluation tool.

Why Choose Our Valuation Tool

Our platform combines industry expertise with advanced analytics to deliver the most accurate SaaS valuation.

Multiple Valuation Methods

We use revenue multipliers, income-based, earnings-based, and DCF methods to provide a comprehensive valuation range.

Data-Driven Insights

Our algorithms analyze 50+ metrics from your business to calculate the most accurate valuation possible.

Professional Reports

Download detailed PDF reports perfect for investors, buyers, or internal planning.

How Our Valuation Works

Our 7-step process evaluates every aspect of your SaaS business to deliver an accurate valuation.

1

Select Valuation Methods

Choose from revenue multipliers, income-based, earnings-based, or discounted cash flow (DCF) methods. Select up to 3 methods that best fit your business model.

2

Enter Financial Metrics

Provide key financial data including ARR, MRR, LTV, CAC, gross margin, net profit, burn rate, and runway. These form the foundation of your valuation.

3

Growth & Churn Rates

Input your revenue growth rates (YoY and MoM) along with customer and revenue churn rates. These metrics significantly impact your valuation multipliers.

4

Customer & Market Metrics

Detail your customer base including active customers, MAU, retention rate, NPS, customer segment, and potential buyer types to refine your valuation.

5

Product & Technology

Assess your product-market fit, proprietary technology, code quality, infrastructure scalability, release frequency, and security compliance.

6

Team & Operations

Provide details about your team size, key staff, turnover rate, engineering to sales ratio, support metrics, and headcount growth.

7

Legal, Contracts & Risk

Finalize with legal entity type, IP ownership, contract details, vendor lock-in, legal issues, data privacy compliance, cybersecurity insurance, and debt level.

Pro Valuation Tool

Answer questions step-by-step to get a detailed valuation report with actionable insights.

Step 1 of 7

Step 1: Select Valuation Methods

Choose up to 3 valuation methods for your SaaS business. Learn more

Revenue Multiplier

What: Multiplies your annual revenue (ARR) by a factor (e.g., 5-8).

Why: Ideal for stable SaaS revenue, showing investor value.

Scenario: $1M ARR with a 6x multiplier = $6M valuation.

Source: ARR from Stripe; multipliers from industry reports.

Income-Based

What: Multiplies net profit by a factor (e.g., 4-7).

Why: Highlights profitability for cash-generating businesses.

Scenario: $200K profit with a 5x multiplier = $1M valuation.

Source: Net profit from QuickBooks; multipliers from advisors.

Earnings-Based

What: Combines ARR and profit, adjusted for growth.

Why: Balances revenue and profit for growing SaaS.

Scenario: $1M ARR, $200K profit = $1.5M valuation.

Source: ARR/profit from reports; retention from CRM.

Discounted Cash Flow (DCF)

What: Discounts future cash flows to present value.

Why: Best for long-term growth potential.

Scenario: $1M ARR, 20% growth = $3M valuation.

Source: Projections from LivePlan; discount rates from analysts.

Step 2: Financial Metrics

Enter key financial figures for your business. Learn more

Annual Recurring Revenue (ARR)

What: Yearly subscription revenue.

Why: Shows revenue stability, key for valuation.

Scenario: 1,000 customers at $100/month = $1.2M ARR.

Source: Billing systems (e.g., Stripe).

Monthly Recurring Revenue (MRR)

What: Monthly subscription revenue.

Why: Tracks short-term revenue trends.

Scenario: 500 customers at $200/month = $100K MRR.

Source: Payment processors (e.g., PayPal).

Customer Lifetime Value (LTV)

What: Total revenue per customer over time.

Why: High LTV boosts business value.

Scenario: $50/month for 4 years = $2,400 LTV.

Source: CRM (e.g., Salesforce).

Customer Acquisition Cost (CAC)

What: Cost to gain a new customer.

Why: Low CAC improves profitability.

Scenario: $10K ads for 20 customers = $500 CAC.

Source: Ad platforms (e.g., Google Ads).

Gross Margin

What: Revenue after direct costs (%).

Why: High margins show efficiency.

Scenario: $100K revenue, $25K costs = 75% margin.

Source: Income statement (e.g., QuickBooks).

Net Profit / EBITDA

What: Revenue after all expenses.

Why: High profit signals financial health.

Scenario: $1M revenue, $800K expenses = $200K profit.

Source: Profit/loss statement.

Monthly Burn Rate

What: Monthly cash loss.

Why: Low burn rate reassures investors.

Scenario: $50K spend, $25K revenue = $25K burn.

Source: Financial reports.

Runway

What: Months until cash runs out.

Why: Longer runway boosts sustainability.

Scenario: $300K cash, $25K burn = 12 months.

Source: Cash balance ÷ burn rate.

Step 3: Growth and Churn Rates

Enter revenue growth and churn metrics. Learn more

Revenue Growth (YoY)

What: Annual revenue growth percentage.

Why: High growth signals expansion potential.

Scenario: $1M to $1.2M revenue = 20% YoY growth.

Source: Financial reports (e.g., QuickBooks).

Revenue Growth (MoM)

What: Monthly revenue growth percentage.

Why: Shows short-term growth trends.

Scenario: $100K to $103K revenue = 3% MoM growth.

Source: Billing systems (e.g., Stripe).

Customer Churn Rate

What: Percentage of customers leaving monthly.

Why: Low churn boosts revenue stability.

Scenario: 50 of 1,000 customers leave = 5% churn.

Source: CRM (e.g., Salesforce).

Revenue Churn Rate

What: Percentage of revenue lost monthly.

Why: Low revenue churn supports valuation.

Scenario: $4K lost of $100K MRR = 4% churn.

Source: Billing tools (e.g., Chargebee).

Step 4: Customer & Market Metrics

Provide customer and market details. Learn more

Active Customers

What: Number of paying customers.

Why: More customers increase revenue.

Scenario: 1,500 customers = strong base.

Source: Subscription tools (e.g., Stripe).

Monthly Active Users (MAU)

What: Users engaging monthly.

Why: High MAU shows product popularity.

Scenario: 2,000 MAU = strong engagement.

Source: Analytics (e.g., Google Analytics).

Retention Rate

What: Percentage of customers staying.

Why: High retention boosts stability.

Scenario: 85% retention = loyal customers.

Source: CRM (e.g., HubSpot).

Net Promoter Score (NPS)

What: Likelihood of customer referrals (-100 to 100).

Why: High NPS indicates satisfaction.

Scenario: NPS 70 = happy customers.

Source: Surveys (e.g., SurveyMonkey).

Customer Segment

What: Main customer type (e.g., enterprise).

Why: Impacts growth and risk.

Scenario: Enterprise = high-value deals.

Source: CRM customer data.

Buyer Type / Exit Potential

What: Likely buyers (e.g., competitors).

Why: Influences valuation estimates.

Scenario: Competitors may pay premium.

Source: Industry research or advisors.

Step 5: Product & Technology

Detail your product and tech maturity. Learn more

Product-Market Fit

What: How well product meets customer needs.

Why: Strong fit drives growth.

Scenario: High usage = strong fit.

Source: Feedback (e.g., Mixpanel).

Proprietary Technology / IP

What: Unique, protected technology.

Why: Hard-to-copy tech boosts value.

Scenario: Patented algorithm = higher valuation.

Source: Legal team or patent records.

Code Quality Reviewed

What: Clean, reliable code.

Why: Reduces maintenance risks.

Scenario: External audit = buyer confidence.

Source: Tech team or auditors.

Scalable Infrastructure

What: Tech that handles growth.

Why: Supports expansion without issues.

Scenario: 10x user capacity = scalable.

Source: Cloud provider (e.g., AWS).

Feature Release Frequency

What: How often new features launch.

Why: Shows innovation pace.

Scenario: Weekly releases = active dev.

Source: Dev logs (e.g., Jira).

Security Compliance

What: Adherence to data security laws.

Why: Reduces legal risks.

Scenario: GDPR compliance = trust.

Source: Legal team or audits.

Step 6: Team & Operations

Share team and operational details. Learn more

Full-Time Employees

What: Number of full-time staff.

Why: Shows operational capacity.

Scenario: 25 employees = robust team.

Source: HR records (e.g., Gusto).

Founders / Key Staff

What: Critical leadership count.

Why: Strong leaders boost confidence.

Scenario: 3 founders = committed team.

Source: Org chart or records.

Staff Turnover Rate

What: Annual employee departure (%).

Why: Low turnover signals stability.

Scenario: 5% turnover = stable team.

Source: HR or payroll data.

Engineering to Sales Ratio

What: Engineers vs. salespeople ratio.

Why: Balances dev and sales efficiency.

Scenario: 2.5:1 = tech-focused.

Source: HR team records.

Support Tickets per Month

What: Monthly customer support requests.

Why: Fewer tickets = reliable product.

Scenario: 100 tickets = moderate load.

Source: Support tools (e.g., Zendesk).

Customer Support Rating

What: Customer rating of support (1-10).

Why: High ratings show satisfaction.

Scenario: 8/10 = strong support.

Source: Support surveys.

Headcount Growth Rate

What: Annual staff growth (%).

Why: Moderate growth shows ambition.

Scenario: 20% growth = expanding team.

Source: HR records comparison.

Step 7: Legal, Contracts & Risk

Provide legal and risk details. Learn more

Legal Entity Type

What: Business structure (e.g., LLC).

Why: Impacts tax and liability.

Scenario: C-Corp = investor-friendly.

Source: Incorporation documents.

IP Ownership Status

What: Who owns intellectual property.

Why: Full ownership boosts value.

Scenario: Fully owned = no disputes.

Source: Legal agreements.

Average Customer Contract Length

What: Typical contract duration.

Why: Longer contracts = stable revenue.

Scenario: 12 months = predictable cash flow.

Source: CRM or contracts.

Average Contract Value (ACV)

What: Yearly contract revenue.

Why: Higher ACV = more value.

Scenario: $12K ACV = strong deals.

Source: Billing systems.

Vendor Lock-In

What: Customer reliance on your product.

Why: High lock-in reduces churn.

Scenario: High = sticky product.

Source: Customer feedback or CRM.

Pending Legal Issues

What: Ongoing lawsuits or disputes.

Why: Issues lower valuation.

Scenario: None = clean record.

Source: Legal team.

Data Privacy Compliance

What: Adherence to privacy laws.

Why: Compliance reduces risks.

Scenario: GDPR-compliant = safe.

Source: Legal audits.

Cybersecurity Insurance

What: Insurance for cyber risks.

Why: Mitigates data breach costs.

Scenario: Yes = risk-prepared.

Source: Insurance policy.

Debt Level

What: Outstanding business debt.

Why: High debt lowers valuation.

Scenario: $50K debt = manageable.

Source: Financial statements.

Valuation Results

Your SaaS business valuation based on provided data. Learn more

Valuation Methodology

Your valuation is calculated using the selected methods:

  • Revenue Multiplier: Multiplies ARR by 5–8x, adjusted for growth rates and churn.
  • Income-Based: Multiplies net profit by 4–7x, factoring in gross margins and runway.
  • Earnings-Based: Combines ARR and profit, weighted by customer retention and NPS.
  • DCF: Discounts future cash flows, adjusted for risk factors like legal issues or IP ownership.
Inputs like revenue growth, customer metrics, and risk factors (e.g., debt, compliance) fine-tune multipliers and risk adjustments to ensure a balanced estimate.

$0

Estimated Valuation Range: $0 - $0

Confidence Score: 0%

Valuation by Method

Financial Metrics Impact

Growth vs. Churn

Risk Factors

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Founder, Marketing SaaS

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CEO, HR Tech Platform

"As a VC, I recommend this tool to all our portfolio companies. It provides a realistic valuation range based on actual metrics."

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Partner, Venture Capital

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