Professional SaaS Business Valuation
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Get an accurate, data-driven valuation of your SaaS business with our comprehensive evaluation tool.

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Proof

5k+ valuations generated

Speed

Investor-ready PDF in minutes

Data depth

50+ metrics analyzed automatically

What happens after you click "Start"

We guide you through 7 concise steps to gather metrics.
You get an investor-ready PDF and a benchmarked scorecard.
Priority support is on standby if you need a human review.

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Start a valuation and get a shareable PDF in minutes.

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Trusted by founders, brokers, and investors

Built for decisions: funding, exits, and internal planning.

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Why Choose Our Valuation Tool

Our platform combines industry expertise with advanced analytics to deliver the most accurate SaaS valuation.

Primary method mix Revenue, income, earnings, DCF

Multiple Valuation Methods

Blend up to 3 approaches to mirror how buyers and investors evaluate SaaS businesses.

Data-Driven Insights

50+ metrics scored automatically for rigor.
Growth, churn, and efficiency benchmarks applied.
Clear guidance on which levers move valuation most.

Professional Reports

Generate polished, investor-ready PDFs with methodology, KPIs, and sensitivity notes ready to share.

Downloadable PDF Shareable link Scenario notes

How Our Valuation Works

Our 7-step process evaluates every aspect of your SaaS business to deliver an accurate valuation.

Select Valuation Methods

Pick up to 3 (multiplier, income, earnings, DCF) • ~30 seconds

Choose from revenue multipliers, income-based, earnings-based, or discounted cash flow (DCF) methods to mirror how buyers evaluate your business.

Enter Financial Metrics

ARR, MRR, LTV, CAC, margin, profit, burn • Examples provided

These core numbers set the baseline for your valuation model and unlock context-aware hints as you type.

Growth & Churn Rates

YoY/MoM growth, revenue & customer churn • Benchmark comparisons

Growth efficiency and retention materially influence your multiples; we highlight where you exceed or trail peers.

Customer & Market Metrics

Retention, NPS, buyer type, market focus • ~45 seconds

Layer in who you sell to, stickiness, and market positioning so the valuation reflects your go-to-market strength.

Product & Technology

PMF, release cadence, security compliance • ~40 seconds

Capture your moat: proprietary tech, deployment quality, and compliance posture that influence risk adjustments.

Team & Operations

Team mix, turnover, support metrics • ~30 seconds

Show the strength of your operating model by outlining headcount, ratios, and support responsiveness.

Legal, Contracts & Risk

Entity, IP, contract depth, compliance • ~30 seconds

Close with risk factors like IP ownership, vendor lock-in, and data privacy to finalize the confidence range.

Pro Valuation Tool

Answer questions step-by-step to get a detailed valuation report with actionable insights.

Step 1 of 8

Step 1: Select Valuation Methods

Choose up to 3 valuation methods for your SaaS business.

Company Name

Contact Email

Revenue Multiplier Income-Based Earnings-Based Discounted Cash Flow (DCF)

Step 2: Financial Metrics

Enter key financial figures for your business.

Use latest financial statements.

Annual Recurring Revenue (ARR)

What: Yearly subscription revenue.

Why: Shows revenue stability, key for valuation.

Scenario: 1,000 customers at $100/month = $1.2M ARR.

Source: Billing systems (e.g., Stripe).

Monthly Recurring Revenue (MRR)

What: Monthly subscription revenue.

Why: Tracks short-term revenue trends.

Scenario: 500 customers at $200/month = $100K MRR.

Source: Payment processors (e.g., PayPal).

Customer Lifetime Value (LTV)

What: Total revenue per customer over time.

Why: High LTV boosts business value.

Scenario: $50/month for 4 years = $2,400 LTV.

Source: CRM (e.g., Salesforce).

Customer Acquisition Cost (CAC)

What: Cost to gain a new customer.

Why: Low CAC improves profitability.

Scenario: $10K ads for 20 customers = $500 CAC.

Source: Ad platforms (e.g., Google Ads).

Gross Margin

What: Revenue after direct costs (%).

Why: High margins show efficiency.

Scenario: $100K revenue, $25K costs = 75% margin.

Source: Income statement (e.g., QuickBooks).

Net Profit / EBITDA

What: Revenue after all expenses.

Why: High profit signals financial health.

Scenario: $1M revenue, $800K expenses = $200K profit.

Source: Profit/loss statement.

Monthly Burn Rate

What: Monthly cash loss.

Why: Low burn rate reassures investors.

Scenario: $50K spend, $25K revenue = $25K burn.

Source: Financial reports.

Runway

What: Months until cash runs out.

Why: Longer runway boosts sustainability.

Scenario: $300K cash, $25K burn = 12 months.

Source: Cash balance ÷ burn rate.

Annual Recurring Revenue (ARR) ($)

Example: 500000 (auto-calculates to ~$41,667 MRR)

Monthly Recurring Revenue (MRR) ($)

If ARR is filled, use MRR to show seasonality differences.

Customer Lifetime Value (LTV) ($)

Tip: average revenue per customer × average lifespan in months/years.

Customer Acquisition Cost (CAC) ($)

Include marketing + sales costs per new customer.

Gross Margin (%)

Common SaaS range: 70–85%.

Net Profit / EBITDA ($)

Enter a positive number if profitable; negative if operating at a loss.

Monthly Burn Rate ($)

If profitable, enter 0.

Runway (Months)

Cash on hand ÷ burn rate (or 0 if profitable).

Owner’s Salary ($/year)

Average Employee Salary ($/year)

Employee Benefits ($/year)

Years in Operation

Business Type

Custom Multiplier Override (optional)

Discount Rate (%)

Step 3: Growth and Churn Rates

Enter revenue growth and churn metrics.

Revenue Growth (YoY %)

Revenue Growth (MoM %)

Customer Churn Rate (%)

Revenue Churn Rate (%)

Step 4: Customer & Market Metrics

Provide customer and market details.

Active Customers

Monthly Active Users (MAU)

Retention Rate (%)

Net Promoter Score (NPS)

Customer Segment

Buyer Type / Exit Potential

Step 5: Product & Technology

Detail your product and tech maturity.

Product-Market Fit

Proprietary Technology / IP

Code Quality Reviewed

Scalable Infrastructure

Feature Release Frequency

Security Compliance

Step 6: Team & Operations

Share team and operational details.

Strong teams boost valuation.

Full-Time Employees

What: Number of full-time staff.

Why: Shows operational capacity.

Scenario: 25 employees = robust team.

Source: HR records (e.g., Gusto).

Founders / Key Staff

What: Critical leadership count.

Why: Strong leaders boost confidence.

Scenario: 3 founders = committed team.

Source: Org chart or records.

Staff Turnover Rate

What: Annual employee departure (%).

Why: Low turnover signals stability.

Scenario: 5% turnover = stable team.

Source: HR or payroll data.

Engineering to Sales Ratio

What: Engineers vs. salespeople ratio.

Why: Balances dev and sales efficiency.

Scenario: 2.5:1 = tech-focused.

Source: HR team records.

Support Tickets per Month

What: Monthly customer support requests.

Why: Fewer tickets = reliable product.

Scenario: 100 tickets = moderate load.

Source: Support tools (e.g., Zendesk).

Customer Support Rating

What: Customer rating of support (1-10).

Why: High ratings show satisfaction.

Scenario: 8/10 = strong support.

Source: Support surveys.

Headcount Growth Rate

What: Annual staff growth (%).

Why: Moderate growth shows ambition.

Scenario: 20% growth = expanding team.

Source: HR records comparison.

Full-Time Employees

Founders / Key Staff

Staff Turnover Rate (%)

Engineering to Sales Ratio

Support Tickets per Month

Customer Support Rating (1-10)

Headcount Growth Rate (%)

Step 7: Legal, Contracts & Risk

Provide legal and risk details.

Legal issues can lower valuation.

Legal Entity Type

What: Business structure (e.g., LLC).

Why: Impacts tax and liability.

Scenario: C-Corp = investor-friendly.

Source: Incorporation documents.

IP Ownership Status

What: Who owns intellectual property.

Why: Full ownership boosts value.

Scenario: Fully owned = no disputes.

Source: Legal agreements.

Average Customer Contract Length

What: Typical contract duration.

Why: Longer contracts = stable revenue.

Scenario: 12 months = predictable cash flow.

Source: CRM or contracts.

Average Contract Value (ACV)

What: Yearly contract revenue.

Why: Higher ACV = more value.

Scenario: $12K ACV = strong deals.

Source: Billing systems.

Vendor Lock-In

What: Customer reliance on your product.

Why: High lock-in reduces churn.

Scenario: High = sticky product.

Source: Customer feedback or CRM.

Pending Legal Issues

What: Ongoing lawsuits or disputes.

Why: Issues lower valuation.

Scenario: None = clean record.

Source: Legal team.

Data Privacy Compliance

What: Adherence to privacy laws.

Why: Compliance reduces risks.

Scenario: GDPR-compliant = safe.

Source: Legal audits.

Cybersecurity Insurance

What: Insurance for cyber risks.

Why: Mitigates data breach costs.

Scenario: Yes = risk-prepared.

Source: Insurance policy.

Debt Level

What: Outstanding business debt.

Why: High debt lowers valuation.

Scenario: $50K debt = manageable.

Source: Financial statements.

Legal Entity Type

IP Ownership Status

Average Customer Contract Length (Months)

Average Contract Value (ACV) ($)

Vendor Lock-In

Pending Legal Issues

Data Privacy Compliance

Cybersecurity Insurance

Debt Level ($)

Valuation Results

Your SaaS business valuation based on provided data.

Why these metrics matter

Download as PDF for sharing.

Professional SaaS Business Valuation Powered by Real Metrics

Why Choose Our Valuation Tool

Multiple Valuation Methods

Data-Driven Insights

Professional Reports

How Our Valuation Works

Select Valuation Methods

Enter Financial Metrics

Growth & Churn Rates

Customer & Market Metrics

Product & Technology

Team & Operations

Legal, Contracts & Risk

Pro Valuation Tool

Step 1: Select Valuation Methods

Revenue Multiplier

Income-Based

Earnings-Based

Discounted Cash Flow (DCF)

Step 2: Financial Metrics

Annual Recurring Revenue (ARR)

Monthly Recurring Revenue (MRR)

Customer Lifetime Value (LTV)

Customer Acquisition Cost (CAC)

Gross Margin

Net Profit / EBITDA

Monthly Burn Rate

Runway

Step 3: Growth and Churn Rates

Revenue Growth (YoY)

Revenue Growth (MoM)

Customer Churn Rate

Revenue Churn Rate

Step 4: Customer & Market Metrics

Active Customers

Monthly Active Users (MAU)

Retention Rate

Net Promoter Score (NPS)

Customer Segment

Buyer Type / Exit Potential

Step 5: Product & Technology

Product-Market Fit

Proprietary Technology / IP

Code Quality Reviewed

Scalable Infrastructure

Feature Release Frequency

Security Compliance

Step 6: Team & Operations

Full-Time Employees

Founders / Key Staff

Staff Turnover Rate

Engineering to Sales Ratio

Support Tickets per Month

Customer Support Rating

Headcount Growth Rate

Step 7: Legal, Contracts & Risk

Legal Entity Type

IP Ownership Status

Average Customer Contract Length

Average Contract Value (ACV)

Vendor Lock-In

Pending Legal Issues

Data Privacy Compliance

Cybersecurity Insurance

Debt Level

Valuation Results

Valuation Methodology

Valuation by Method

Financial Metrics Impact

Growth vs. Churn

Risk Factors

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