SaaS Churn Calculator
Churn is the "silent killer" of SaaS growth. Use this calculator to track both Logo Churn (customers lost) and Revenue Churn (dollars lost).
Inputs
The Cost of Churn
If this churn rate persists for 1 year, you will lose:
(~0% of your current customer base would be gone)
Logo Churn measures the percentage of customers who cancel. It indicates product satisfaction.
Revenue Churn measures the percentage of revenue lost. It helps determine if you are losing your highest or lowest paying customers.
Why Churn Matters
In SaaS, you don't just sell a product once; you have to sell it every month. Churn rate is the percentage of your customers who leave your service over a given period of time.
Acceptable Churn Rates
- Enterprise ($10k+ ACV)0.5% - 1% / mo
- Mid-Market ($1k-10k ACV)1% - 2% / mo
- SMB / Prosumer (<$1k ACV)3% - 7% / mo
How to Reduce Churn
- Improve onboarding to get users to "Aha!" moment faster
- Switch to annual contracts (annual plans churn less)
- Implement dunning management for failed payments
- Regular customer success check-ins
Logo vs. Revenue Churn
Logo Churn tells you if your product is sticky. High logo churn suggests product-market fit issues.
Revenue Churn tells you if you are losing your best customers. If Revenue Churn is higher than Logo Churn, you are losing high-value accounts, which is dangerous.